Al Ries
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3.7
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Alfred Paul Ries (1926â2022) was an American marketing professional and author, cofounder and chairman of the consulting firm Ries & Ries with his daughter Laura Ries. He is credited with popularizing the concept of positioning in marketing and authored several influential books on branding and marketing strategy.
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Business & Economics (2 books)
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David Drummond (2 books)
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Wait Sale (2 reviews)